Sono Simple Visibility Reading

73Overall

Website76 Fast and crawlable. Invisible to machines.

Listings34 1 profile of 14. The biggest lever.

AI answers77 All 11 crawlers allowed in. Nothing to quote.

Français / English91 Done properly. Better than 2 of 4 rivals.

The clinic is good. The internet cannot tell. Nothing on the site is machine-readable, so the systems that hand out patients, Google, Maps and AI assistants, have almost nothing to hand you.

1More prospectsProfile views, sessions, social reach

2More bookingsCalls + portal bookings, reconciled with Pomelo

3Happier patientsRating trend, review velocity, reply rate

4More revenueBookings × $295 average exam

Every move below feeds this chain, and every move carries its own measurement. One number without a baseline is a story, so week zero is instrumentation.

Standing

Where you sit in Montreal, today

Clinic	Overall	Site	Listings	AI	Lang	Structured data
Medvue	88	96	57	88	100	Yes
VM Med	88	94	69	92	87	Yes
ISMI Montreal	84	90	46	86	100	Yes
Sono Simple	73	76	34	77	91	None
Clinique Privée	58	94	76	51	0	Yes

Fourth of five overall, last on listings. Three of four rivals publish structured data; you publish none. Your hidden assets: 4.8★ from 59 Google reviews, and the best bilingual setup in the group.

The plan

Six moves. Problem, solution, proof.

Move 01

Own the map

Listings 34 → 75

Problem

13 of 14 directories carry no citation. The site publishes no machine-readable address. Local pack ranking runs on exactly these signals: 32% profile, 20% reviews.

Solution

Claim Apple Maps, Bing, Yelp, Pages Jaunes and the aggregators with identical name, address, phone. Publish the address as PostalAddress markup. Link every profile from the footer.

Measure

Citations live: x/14 checklist. Lift: profile interactions and local pack position, rivals re-scanned same day as control. Complete profiles average 7× more clicks (Google); 76% of near-me searches visit within 24h.

Move 02

Make the site machine-readable

Site 76 → 92

Problem

Zero structured data, no meta description, share preview says “Home”. Google and AI assistants have nothing to file you under.

Solution

One JSON-LD block on both language templates: MedicalClinic, services with the $295 price, FAQ, the real 4.8★ rating. Proper descriptions and share cards. About a day of developer work.

Measure

Search Console: valid rich results (pass/fail), then CTR at held position. Google’s own cases: Rotten Tomatoes +25% CTR, Nestlé +82% CTR on rich results.

Move 03

Put the 59 reviews to work

Best unused asset

Problem

4.8★ from 59 reviews, and no machine-readable trace of it anywhere on your site. Replies are inconsistent.

Solution

Ask at result delivery, when satisfaction peaks. Reply to every review in the patient’s language. Mark up on-site testimonials. Steady trickle beats bursts: recency is its own ranking factor.

Measure

Reviews per week, reply rate, rating trend, straight from the profile. 92% read reviews before a first visit; 88% vs 47% would use a business that replies vs one that does not (BrightLocal, n=1,026).

Move 04

Answer what patients type

AI readiness 37 → 75

Problem

All 11 AI crawlers may read the site; zero question-shaped content exists for them to quote. A French prompt about private ultrasound cannot cite you.

Solution

Six questions, answered in FR and EN with FAQ markup: referral? price? delay? RAMQ or private insurance? results? blood draw same visit?

Measure

Count of distinct queries earning impressions (Search Console), referrals from chatgpt.com and perplexity.ai (GA4), and the intake question below. Honest limit: nobody can promise an AI answer share; access and quotability are what we control.

Move 05

Fix the snippet and share card

Half a day

Problem

Every link a patient forwards previews as the word “Home”. All four rivals publish a proper description; you let Google improvise yours.

Solution

Descriptions in both languages leading with price and speed, real og:title, og:description, og:image, alt text on 20 images.

Measure

CTR at held position, 2 to 4 weeks. Fastest feedback loop in the plan: impressions stay flat, only click behaviour moves.

Move 06

Show up on social, in French first

New channel

Problem

No Facebook, Instagram or LinkedIn presence is even linked from the site. Rivals cite three profiles each. Your measurement is already solved: your omnichannel platform sees every network in one place. Production is the gap.

Solution

Short-form video, French first, 2 to 3 posts a week: answer one patient question per clip, price transparency, behind the scenes. First asset is done, an AI clinician spokesperson in French, viral short format, delivered with this report. The same avatar can front the whole series at near-zero production cost.

Measure

Reach, views and follows per network in your omnichannel dashboard. Clicks: every post links to the booking portal with its own tag (see attribution below). Bookings: “réseaux sociaux” option in the intake question.

Deliverable included

Promo video no. 1, ready to post

30 seconds, 9:16 vertical, French. A quiet "come to work with me" day-in-the-life: pre-dawn coffee, the walk in at dawn, badge on, the room prepared, then the working day. No voiceover and no sales pitch, just ambient sound and short French captions naming each step, closing on Lien dans la bio pour booker. This format is watched for the person rather than tolerated for the ad, which is why it travels further than a direct promo.

Watch the video (MP4, 30s), also delivered as a file with this report.

Attribution

Which listing sent the patient?

Every profile we create for you is wired to answer one question: did it send you a patient? Each listing carries its own tagged booking link, so portal clicks are counted per directory. Phone numbers are handled with more care, because publishing a different number on every directory would show Google fourteen phone numbers for one clinic and undo the very consistency the listings are built on. Your real 438 number anchors every profile, and tracking numbers live only in the two places they cannot leak into the listings: the Google profile, which supports one officially, and your website.

Where	Tracker	What it tells you
Every directory profileGBP, Apple, Bing, Yelp…	Tagged booking link per listing `sonosimple.com/go/yelp` → portal	Portal clicks per directory, in GA4, per profile
Google Business Profile	Tracking number as the visible line, real 438 number in the additional field	Calls from Google specifically, with the NAP anchor intact (Google-sanctioned setup)
Website	Dynamic number swap by traffic source	Calls attributed to organic vs social vs direct
Social posts	One tagged link per platform per campaign	Which network and which clip produced portal clicks
Front desk	One question: “Comment avez-vous entendu parler de nous?” Five options, including AI assistant and réseaux sociaux	The whole path, including the patient who saw you on Maps and phoned a week later

Prerequisite, week zero: the booking portal lives on qc.pomelo.health, a separate domain, so the site cannot see completed bookings on its own. Either Pomelo enables cross-domain tracking and a source field, or we count portal clicks and reconcile weekly against Pomelo’s booking export. Until then every conversion number is a guess.

Sequence

Ninety days

Week 0

Instrument

Baselines, GA4 link, tagged links, tracking numbers, intake question, Pomelo reconciliation. Change nothing yet.

Wk 1–2

Move 01

Claim all 13 missing profiles with identical details and submit every verification. Filings finish inside the two weeks; a few directories take longer to confirm by mail or phone, and those confirmations land on their own while the rest of the plan runs.

Wk 2

Moves 02 to 05

Structured data, descriptions, share cards and alt text ship in one developer day. The review routine and the bilingual FAQ go live the same week.

Wk 3–8

Move 06

The social series runs on the avatar, 2 to 3 posts a week, while reviews and FAQ traffic compound.

Wk 8–12

Re-scan and diff

Same 42 checks, same four rivals, same day. Every claim above gets verified or called out.

Moves ship staggered so effects stay attributable. This site is too small for A/B testing (5 URLs; split tests need 80+ comparable pages), so the controls are: rivals re-scanned as market baseline, and year-over-year comparison for seasonality.

Reading the numbers

What counts as real

Bookings are small counts and small counts wobble. At 40 bookings a month, anything under a 45% swing is statistically noise month over month; at 80, the bar is 32%. So early wins get judged on the high-volume machine metrics (impressions, CTR, profile actions, where 10% is detectable in weeks) and bookings get judged on four-week blocks against last year. A monthly report that celebrates a 6% booking lift is reading tea leaves, and ours will say so.

One page, every month

ShippedCitations x/14, markup valid, posts live

MachinesImpressions, CTR at held position, pack position, FR vs EN

PatientsCalls, portal clicks, bookings (Pomelo), intake split

Control4 rivals re-scanned, noise threshold applied honestly

Full findings, all 42 checks

Website76 / 100

FixNo structured dataZero JSON-LD. Every rival has some. Highest-leverage item in the report.

FixNo meta descriptionGoogle writes its own snippet. Rivals publish 145 to 161 characters.

FixAlt text missing on 20 of 22 imagesInvisible to image search and screen readers.

ReviewShare preview says “Home”og:title is “Home”; no og:description, no og:image.

ReviewTitle 70 chars, brand firstTruncates in results; leads with a name nobody searches yet.

Review135 KB HTMLHeavy for the content. Not urgent.

Pass280 ms server responseFaster than 3 of 4 rivals (ISMI: 2,713 ms).

PassHTTPS, canonical, indexable, sitemap, robots.txtClean crawl path, nothing blocking.

Pass1,288 words, one H1, valid heading depthContent exists; labelling is what is absent.

Listings34 / 100

ContextThe Google profile itself is strong4.8★ from 59 reviews; listed in the Quebec government health directory. This score measures what the website publishes, not the profile.

FixNo LocalBusiness or MedicalClinic markupNothing declares what or where this business is. Clinique Privée publishes both and scores 76 here.

ReviewAddress as text only5025 Sherbrooke Ouest, suite 425-A is not machine-readable.

Review1 of 14 directories citedOnly the Google link is published. No Apple, Bing, Yelp, Facebook, Instagram, LinkedIn.

PassPhone published as text438-375-4314, readable and tappable.

AI answers77 / 100

PassAll 11 AI crawlers allowedGPTBot, OAI-SearchBot, ChatGPT-User, ClaudeBot, Claude-SearchBot, PerplexityBot, Google-Extended, Bingbot, Applebot-Extended, meta-externalagent, CCBot.

FixNothing quotableAnswer readiness 37/100. No entity markup to attribute an answer to.

FixZero question phrasings in 1,288 wordsPatients search in questions; the page answers none in that shape.

ReviewNo freshness signalNo dateModified; assistants cannot tell if $295 is current.

Français / English91 / 100

PassProperly declared and pairedFR primary, EN at /en/, reciprocal hreflang, self canonicals, both indexable.

Pass98% content parity1,266 EN words vs 1,288 FR. A real translation.

ReviewNo description on the English pageEN snippet is machine-written too.

ReviewNo structured data on the English pageNew markup must render on both templates with inLanguage.

Method and limits

All 42 checks fetched live on 17 August 2026: page HTML, redirect chain, robots.txt per AI user agent, sitemap, both language versions. Rival clinics scanned the same day with identical checks. Listings measure what the site publishes about itself, not verified directory pulls. Conversion stats cited are from Google, BrightLocal (n=1,026) and Whitespark’s practitioner survey; scan figures are reproducible on demand. No projected revenue appears here because an honest projection cannot be built from public data. The noise thresholds are Poisson counting variation at two standard deviations. Language findings are technical, not legal advice.